Marketing

NPS – Measuring Client Satisfaction

The Net Promoter Score (NPS) is a technique that is widely used to measure your customers’ satisfaction with a product offered by you or your company. It’s a simple and practical calculation. As the name implies, the result is the percentage of people who promote your brand/product, or in other words, the percentage of people [...]

By | 2017-11-16T15:51:39+00:00 November 3rd, 2017|Marketing, Product Owner|0 Comments

Agile Marketing Mindset

Imagine an extensive and detailed marketing plan that took months to complete. Pages and pages of reports, full of charts and analyses. Financial projections and deadlines. All exactly as prescribed in traditional business planning methods. This is the mindset that many of us learned, and that is still very widespread. But are such detailed and [...]

By | 2017-11-07T15:43:29+00:00 August 3rd, 2017|Agile-Digital Transformation, Scrum|0 Comments