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Agile Marketing Mindset

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Agile Marketing Mindset

Imagine an extensive and detailed marketing plan that took months to complete. Pages and pages of reports, full of charts and analyses. Financial projections and deadlines. All exactly as prescribed in traditional business planning methods. This is the mindset that many of us learned, and that is still very widespread. But are such detailed and… Read more »

Retrospective with Management 3.0: Moving Motivators

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Moving Motivators

The dynamics of Moving Motivators, by Jurgen Appelo, father of Management 3.0, helps managers to learn more about what motivates their team members. Jurgen’s idea while creating this exercise was to provide a tool to reflect on individual motivation and see how organizational change is affecting them.   The Moving Motivators The exercise is simple…. Read more »

Dysfunctional Daily Scrum: how to identify them?

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Daily-Dysfunctional-Daily-Scrum

The Scrum Master looks at his or her watch. It’s time for the Daily Scrum. The team doesn’t move. The Scrum Master thinks: “Gosh, here I go, babysitting them again!” He or she pulls a team member by the arm, finding resistance. “Come on, guys, it’s time for the Daily Scrum. Let’s go!” The Development… Read more »

Approval or feedback in the Sprint Review?

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The Sprint Review meeting begins. The Development Team and the Product Owner show the client what they did during that Sprint. The client observes, but doesn’t say much, except for a few fundamental questions. At the end, the client approves (and even applauds) the work, says ‘good-bye’ and leaves. Everyone thinks, “Wow! The meeting was… Read more »