Promotional Price
U$
850.00
U$
695.00

Fit for Purpose

f4p

World-Class Trainers

Digital Transformation Experts

Thousands

of certified professionals

More than 20 countries

Global Experience

Happiness

92 satisfaction (NPS)

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Boost your career. Take the F4P

Is your business prepared to survive difficult times? How adaptive and resilient is your strategy?

With Fit-For-Purpose, you will learn about ways to improve your business agility, creating strategies that meet the client’s objectives when seeking out your company’s product or service in a precise, adaptive and highly-effective manner. Understand why your clients use your product or service and how fit them to meet the customer’s actual needs.

Learn how to use the most modern concepts of strategic marketing, product management, service design, and market research.
Fit-For-Purpose (F4P) is a 2-day training course about strategy, product design, and customer experience.

It is based on the book Fit-For-Purpose by David J Anderson and Alexei Zheglov, Fit-for-Purpose: How Modern Businesses Find, Satisfy & Keep Customers.

What Will You Learn?

This training course includes practical examples and how to apply the material in the context of your company, products and services.
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  • Design, Implementation and Service Delivery
  • Types of metrics used and when to use each one to define success
  • Segmentation by market purpose
  • Integrations: When not to use F4P, compare and contrast with NPS and JTBD
  • Fitting criteria and your threshold values
  • Fitness Criteria
  • Narratives and F4P Cards and Box Scores
  • F4P with Lean Startup, OKR, Mission Command, Personas and Balanced Scorecard
Complete training schedule

RE-TAKE THE COURSE LATER AT NO CHARGE

Get twice the value – you can attend again within a year for more depth or to get a different perspective!

Investment

U$
850.00
U$
695.00
invest in your career, future and success!
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WHAT IS INCLUDED

  • Life-Time Lean Kanban University’s certification
  • Training Materials
  • Welcome coffee e coffee breaks **

** Only for face-to-face training

Trainer (s)

What our clients say about Knowledge21 experience

"It was an eye-opening experience mostly due to the fact that our trainer Marcos had so much experience in the field. No question posted from the group stunned him. His real-life examples and tips to overcome real application challenges were/are priceless!"
JT
“It's time to expand knowledge and horizons. Thank you, Knowledge21 and the entire team that embraced reality with courage and faced the challenge of offering online training! May it be the first of many.”
PV (online)
"I enjoyed the fact that the trainer was so well rounded and well traveled that he had so much experience to share about past employers and their issues in relation to the use of agile methodologies. I absolutely loved the trainer and the knowledge sharing, as well as the group communication of sharing personal experiences and real-life scenarios."
TT
“It was an exclusive training. With interactions between participants and trainers, in addition to the participation of trainers from many places around the world.”
CB (online)
"Thank you for a wonderful two days. I appreciate your expertise and specially your passion. I’m hoping that I will have another opportunity to learn from you again."
MW
“I'd like to congratulate Knowledge21 for their excellent attitude of maintaining the course in an innovative way (online). Student interaction and participation was fantastic.”
RB (online)
“The dialogue dynamics between the Knowledge21 team was great, despite being remote, as was the feeling of being together with everyone. Everybody's participation contributed to a more entertaining and unique environment.”
AN (online)
“It was a very rich opportunity to be with experts from all over the world, in a single training session, which would be almost impossible in an in-person format.”
(online)
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Why Knowledge21?

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Knowledge21 is a global organization, present in the United States, Europe, and Latin America, focused on Digital Transformation of companies willing to embrace True Agile practices.

Our growing team of Agile Coaches and Certified Trainers have an extensive worldwide experience with the adoption of an Agile mindset by Teams, middle management and C-level. We trained 17.000 professionals in 21 countries, delivering 20.000 hours of coaching only in 2018.

Some global clients


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Please note that these Training dates may be subject to change

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